The value of Search Engine Optimization MUST never be underestimated. S.E.O. involves maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Companies often tend to ignore S.E.O. and focus only on getting a website developed. This is mostly due to the often high cost of Optimization if its done right.
Search Engine Optimization is a process and in my experience a minimum of 6 months is required to do it right. The cost therefore is spread over a period of time which should make it acceptable for businesses. There are definite advantages to having SEO done, top of which is simply the fact that you stand a greater chance of gaining customers and hence, more revenue earning potential.
The process of optimization involves 6 key elements and these include; Research, Reporting, Content Building, Page Optimization, Social & Link Building and Follow Up Reporting.